The Twitter Algorithm: What You Need to Know to Boost Organic Reach

With more than 500 million tweets sent each and every day—and up to a record of 143,199 tweets in a single second—it’s easy to see how some important updates could get lost in the shuffle. Enter the Twitter algorithm, a mathematical formula that works in the background to help ensure that the most important tweets appear at the top of your timeline each time you log in.Read the full article