Relevance vs. authority: Which link has more value? (Part 3)

Welcome to the third and final installment of my series on relevance versus authority, exploring which link has more value. To really tease out the argument of relevance versus authority, I asked industry experts the following question: “All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authori ...Read the full article

Why attend the Search Marketing Expo (SMX)?

SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: Pick your favorite event and attend! If you are interested in marketing technology, check out our martech conference series: For daily digital marketing content, check out our editorial sites: