Facebook Ad Expert Mari Smith Reveals Missed Opportunities (And What’s on the Horizon)

Facebook has over 1.28 billion daily active users. To have more than a billion prospects in one place, literally at your fingertips, is a marketer’s dream (thanks, Mark Zuckerberg!). But turning those prospects into customers… well that’s another story. As marketers, we know that a stellar Facebook campaign is made up of a lot more than clever copy, snazzy design and a hefty PPC budget.Read the full article

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Sneak Peek: Facebook Expert Mari Smith at Call to Action Conference

Catch Facebook expert and Forbes' "Top Social Media Power Influencer” Mari Smith at the Unbounce Call to Action Conference June 25-27 in Vancouver to learn how to win at Facebook advertising. Learn more at http://calltoactionconference.unbounce.com.