#SquadGoals: Brand snark and slang on social media doesn’t work

by Tanya Dua
Brands have doubled down on sass, spunk and snark to increase their social media visibility for years. This draws cheers from the Twitter in crowd, but it might not help brands. A recent report by Sprout Social found that while more than 75 percent of consumers surveyed believe there’s value in brands exhibiting humor, only one-third of them appreciate the snark and sass in full.Read the full article