The New Demand Waterfall, and Other Next-Level Marketing Insights You Need to Know

by Joe Lazauskas
There was a drum roll as the thousands in the crowd hushed. Then it came. Arms shot in the air in spiritual ecstasy. iPhone cameras flashed. What was it? Beyonce? Bono? Michelle Obama? The Pope? No. To the crowd of marketers at Day 2 of the Sirius Decisions Summit in Las Vegas, it was something far more exciting: a new SiriusDecisions Demand Waterfall.Read the full article