4 reasons why digital context matters

by Peter Minnium
“I’m shocked, shocked to find that my ads are running adjacent to questionable content!” Just as it defies credibility that good Captain Renault was completely unaware of the rampant gambling at Rick’s Café in “Casablanca,” so too is it impossible to believe that digital marketers don’t understand the risk of buying arbitrary media space via often blind auctions and machines.Read the full article

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