600+ marketers report on the blend of art and science in marketing

by Scott Brinker
At the MarTech conference last week, Mayur Gupta, global VP of marketing & growth at Spotify, and I revealed the results from a study we had conducted with the research team at Third Door Media on the intersection of art and science in marketing. We had 637 participants in the study — one of the largest groups surveyed on this topic in recent history — the vast majority ...Read the full article