Citi CMO Jennifer Breithaupt: Marketing is joining the front lines of banking

When it comes to legacy banks, Citi has been one of the front-runners in tackling new technologies. It was one of the first to transform its branches to “smart branches,” offer a mobile-first banking experience for high net worth clients, and has been a mobile banking innovator, introducing functions like charge disputes, and card replacement tracking in the app.Read the full article