Content Marketing: You must overcome The Jackson 5 Effect to find subject matter experts

by Daniel Burstein
Subject matter experts (SMEs) are crucial to content marketing success, especially in B2B. Whether accountants advising about amortization or IT managers contemplating the cloud, vital information that will help your audience — and thus help you create great content — lies trapped in your SMEs’ craniums. It’s your job to tap into those big brains and free the content.Read the full article