Google pushes AMP Ads adoption, announces Celtra & MOAT integrations

by Ginny Marvin
Last July, Google introduced broad support for AMP-enabled ads and landing pages in DoubleClick. Now, Google wants to make AMP the standard for ads across the mobile web. “Things written in AMP, even if they are ads, cannot have poor performance,” said AMP Ads Initiative tech lead Michael Kleber at Google I/O Thursday.Read the full article

Why The MarTech Conference is a Must-Attend Event!

Connect your organization with the marketing technology explosion at The MarTech Conference! See how becoming consumer & data obsessed is going to transform your marketing blueprint. This is your chance to mingle and learn from like-minded marketers in your industry who face similar challenges & disciplines as you! Learn more about MarTech:

AMP Ads: Better Advertising on a Faster Web (Google I/O '17)

Speed matters. A recent Google study shows the average ad takes 4 seconds to load on a mobile device. When ads are slow, chances are users won't see or engage with them. The AMP Ads Initiative was launched to help fix advertising on the web, making it faster and easier to connect with users at the right moment with the right experience. In this session, lead product manager on the AMP Ads Initiative Vamsee Jasti and tech lead Michael Kleber will share how the AMP Project is making advertising better for all. Watch more AMP talks at I/O '17 here: See all the talks from Google I/O '17 here: Subscribe to the AMP channel: #io17 #GoogleIO #GoogleIO2017