Hey, CMOs: Who owns your brand?

I speak a lot about the ongoing battle for the heart and mind of the customer and the role that brand plays in this important fight. For all that chief marketing officers stress over their company’s brand and often talk in terms of ownership, the fact is that a brand is bigger than any one person. It’s bigger than executives, bigger than every employee.Read the full article

Why The MarTech Conference is a Must-Attend Event!

Connect your organization with the marketing technology explosion at The MarTech Conference! See how becoming consumer & data obsessed is going to transform your marketing blueprint. This is your chance to mingle and learn from like-minded marketers in your industry who face similar challenges & disciplines as you! Learn more about MarTech: http://mrtch.co/25JAvF1