Your AMP inventory is worth more than you think

There’s a good chance your AMP ad setup involved plugging in one or two programmatic exchanges, plus a paid link module at the bottom of the article, and calling it a day. Because hey, you’re busy. AMP comprises a fraction of your inventory. And you’re not sure what your options are. Sound familiar? This is a common approach — but you can do better.Read the full article

Why The MarTech Conference is a Must-Attend Event!

Connect your organization with the marketing technology explosion at The MarTech Conference! See how becoming consumer & data obsessed is going to transform your marketing blueprint. This is your chance to mingle and learn from like-minded marketers in your industry who face similar challenges & disciplines as you! Learn more about MarTech: http://mrtch.co/25JAvF1