‘It’s not a sustainable market’: Header bidding puts a strain on DSPs

by Yuyu Chen
The massive adoption of header bidding is putting stress on demand-side platforms, which are seeing an explosion in bid requests. Demand-side platform Turn processed around 1.3 million ad impressions per second in 2014. Last December, that number hit over 4.5 million. The Trade Desk has experienced a similar increase. The DSP peaked at 5.Read the full article