3 Ways To Boost Your Brand In Professional Services Marketing

by John Beveridge
Early in my career, a mentor told me his philosophy about marketing. As a business owner of a regional insurance that successfully competed with global brokers, his idea was that the purpose of marketing is to make you look bigger than you really are. I will rephrase that to reflect what I've come to believe over the years: the purpose of marketing for SMB professional servic ...Read the full article