Fashion and beauty brands are teaming with AwesomenessTV to reach Gen Z

AwesomenessTV, the digital media company that began as a multi-channel network on YouTube in 2012, is collaborating with fashion and beauty brands on one-off content series geared toward its lucrative Gen Z audience. Since 2014, the company has worked with Kohl’s, Old Navy and CoverGirl on five separate initiatives — Hollister is the latest brand hoping to capitalize on its impressive reach.Read the full article