Google launches free Google Attribution, hopes to kick last-click attribution to the curb

by Ginny Marvin
As it did with web analytics in 2005, Google is bringing attribution to the masses with the new free version of Google Attribution. Announced Tuesday ahead of the annual Google Marketing Next Event, Google Attribution is a simplified reformatting of Adometry, the multi-channel attribution service that Google acquired in 2014 and has woven into its enterprise offerings.Read the full article