E-commerce CPMs, Facebook Dynamic Ad usage set to rise this Memorial Day

by Andrew Waber
Christmas, Black Friday weekend, back-to-school, Valentine’s Day — these are what most people think about when it comes to critical times for retailers to capture consumer dollars. But e-commerce advertisers also have focused on Memorial Day weekend, with data from past years showing increased Facebook ad budgets in the sector going to Dynamic Ads, as well as overall CPMs (c ...Read the full article