Google launches ads measurement system for cross-device campaigns on YouTube, DoubleClick, GDN

by Ginny Marvin
The ads measurement system that Google initially created for analyzing YouTube campaigns now includes data from the Google Display Network and DoubleClick. Google announced the expansion and the beta release of Ads Data Hub this week. The expanded scope of the cloud-based system further underscores the industry’s shift from relying on cookies to user and device IDs for track ...Read the full article