Digiday Changemakers: Marketing

James Carnes, vp of global brand strategy, Adidas “I’m wearing a limited-edition Ultra Boost, the Triple Black,” says James Carnes, when asked about his shoe of the day during a call from the company’s Herzogenaurach headquarters. It seems a miss not to inquire, considering he is the brains behind many of the biggest sneaker innovations to date: In 2012, there was Primeknit and Boost.Read the full article