Quick and easy? It’s not a content marketing strategy

by Sarah Mitchell
Have you heard about the latest content marketing trend? In all honesty, I hope not. At conferences, in boardrooms and in marketing planning sessions around the world, the idea of a ‘quick and easy’ content marketing strategy is being floated. I would avoid it at all cost. If you think about it, by definition a strategy can’t happen in a flash. It’s a plan for the long-term.Read the full article