How Content Marketing Technology Can Solve Your Sales Enablement Woes

Stop me if you’ve heard this one before: Marketing and sales, despite working toward a common revenue goal, have a difficult time aligning. Marketing brings in the leads, but sales doesn’t like them. Sales sells the product, but marketing doesn’t like how they sell it. Molly Soat, editor-in-chief at the American Marketing Association, puts it best: “Aligning sales and marketin ...Read the full article