Instagram ads can now link to brands’ Messenger accounts, bots

Facebook continues to find ways for its three major brands — Facebook, Instagram and Messenger — to complement one another. In the latest example, brands can now buy ads from Facebook to run on Facebook’s photo-and-video sharing app that link to a marketer’s account in Facebook’s messaging app. The extension of Messenger-linked ads to Instagram follows their rollout to Faceb ...Read the full article