Is your information architecture costing your e-commerce web shop millions in lost sales?

by Trond Lyngbø
If you need water and decide that drilling a hole in Hoover Dam is a good idea, you’ll be rewarded with a thin stream that lasts for a long time. But if you want a lot of water, why would you stop with just one hole? I use this analogy whenever I speak to e-commerce firms about getting traffic through SEO.Read the full article

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