A marketer’s guide to the looming EU Global Data Protection Regulation

The enforcement of the new European data privacy laws, which prevent brands from using a person’s data unless they have explicit permission, is less than a year away, and it seems advertisers are none the wiser to the risks and rewards the General Data Protection Regulation brings. Not even the threat of an eye-bulging fine that could inflate to as much as 4 percent of a compa ...Read the full article