Confessions of an influencer marketing exec: ‘Micro-influencers are the biggest scam’

Influencer marketing is going through growing pains. Pay rates and proper disclosure are still all over the place, brand expectations are hard to manage, and it’s safe to assume some of the 20-year-old Instagram-famous rich kids are impossible to work with. But that doesn’t mean the industry is on the verge of fizzling.Read the full article