Domain spoofing remains an unsolved issue in programmatic advertising

by Yuyu Chen
Ask marketers about a persistent, unresolved issue in programmatic advertising, and many will agree: domain spoofing. Domain spoofing, where unscrupulous publishers, ad networks or exchanges obscure the nature of their traffic to resemble legitimate websites, is not a new problem in the industry. But it has gained much attention lately because marketers are increasingly focuse ...Read the full article