The highs and lows of Google AMP: 1.5 years on

Articles published with Accelerated Mobile Pages (AMP) load four times faster than standard mobile pages with a 35% improvement in engagement time, according to new research from Chartbeat. Facebook Instant Articles (FIA), a key competitor to Google’s AMP product, load faster than AMP. But publishers see three times as many AMP articles viewed per day than FIA articles.Read the full article