Copywriting: Get your brand’s tone of voice right

Effective communication isn’t just about what you say; it’s also about how you say it. That’s called “tone of voice” — and getting it right can be the difference between success and failure. Whether you sound formal or casual, humorous or serious, respectful, enthusiastic or irreverent — the words you choose, the order you put them in, the way you structure your sentences — al ...Read the full article