‘Nobody at Yahoo understood Tumblr’: Why Marissa Mayer’s big bet on Tumblr never panned out

by Yuyu Chen
Yahoo is about to be swallowed by Verizon, putting an end to CEO Marissa Mayer’s tenure and ill-fated efforts to turn around the beleaguered portal. Mayer’s most high-profile acquisition and hope for turning around Yahoo was buying Tumblr in May 2013 for $1.1 billion. Now, the acquisition is seen as yet another move that failed for Yahoo, which is set to write down the entire acquisition.Read the full article