Facebook brings value metrics to campaigns to help advertisers target the best customers

by Greg Finn
One of the most important dances that digital advertisers perform is the maximization of revenue on a minimal budget. It is quite remedial, really; the goal is to optimize the value of campaigns. Well, now Facebook can help you with that. Two new features have been launched by Facebook: Value Optimization targeting and value-based Lookalike Audiences.Read the full article

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