Incremental innovation: How to make big changes in your email program, one step at a time

Marketers know they need to use data to get better results for their email programs, whether that means keeping subscribers around longer, persuading more of them to open and act on messages or increasing the revenue earned from email. Still, study after study shows marketers are still stuck on the ground floor of the data building.Read the full article

Why The MarTech Conference is a Must-Attend Event!

Connect your organization with the marketing technology explosion at The MarTech Conference! See how becoming consumer & data obsessed is going to transform your marketing blueprint. This is your chance to mingle and learn from like-minded marketers in your industry who face similar challenges & disciplines as you! Learn more about MarTech: