Twitter gives brands DM buttons for people to open links, post pre-written tweets

Twitter is rolling out buttons that brands can add to direct messages that, when clicked, can direct people to visit the brand’s site, post a pre-written tweet, follow the brand’s account or open a DM thread with another of the brand’s accounts. Brands can only use the buttons through Twitter’s API to manage their accounts’ direct messages.Read the full article

Why The MarTech Conference is a Must-Attend Event!

Connect your organization with the marketing technology explosion at The MarTech Conference! See how becoming consumer & data obsessed is going to transform your marketing blueprint. This is your chance to mingle and learn from like-minded marketers in your industry who face similar challenges & disciplines as you! Learn more about MarTech: