Instagram debuts tool for celebrities, publishers to label sponsored posts, Stories

Instagram is a popular place for brands to pay celebrities and publishers to piggyback their organic audiences. But if those celebrities and publishers don’t disclose when a post is paid for — and many do not — they and the brands risk running afoul of the Federal Trade Commission’s disclosure guidelines.Read the full article

Why The MarTech Conference is a Must-Attend Event!

Connect your organization with the marketing technology explosion at The MarTech Conference! See how becoming consumer & data obsessed is going to transform your marketing blueprint. This is your chance to mingle and learn from like-minded marketers in your industry who face similar challenges & disciplines as you! Learn more about MarTech: