No longer a one-off: How pop-ups became part of retailers’ core strategy

by Yuyu Chen
Online retailer The Flex Company, which makes a disc-shaped tampon alternative, is opening its first pop-up store on Thursday on Wooster Street in New York City’s SoHo neighborhood. There, visitors can purchase Flex products and learn more about the history of menstrual products. Lauren Schulte, the company’s co-founder and CEO, hopes the pop-up store can help propound the noti ...Read the full article