#SFSNYC: Foursquare ‘Trying to Build a Gold Standard of Truth’ for the Industry

Pundits far and wide have proclaimed that data is “the new oil.” For companies like Foursquare, which connect users with local businesses, the maxim rings true: Foursquare users supply the company with loads of information on what consumers want to buy and experience, when they want to buy it, and how far they are willing to go to get it.Read the full article