Why Snapchat is a Powerful Business Tool

This post was originally published on LinkedIn. Recently, I broke some major company news… on Snapchat. Using a special lens that made me look like a bunny rabbit and talk in a high-pitched voice, I announced that my company had acquired a tool for tracking social media analytics on Snapchat. The update was a bit silly, but I wanted to prove a point. Snapchat isn’t just for the kids anymore.Read the full article