Lotame and Cint marry survey panel data with DMP data

When they sign up to take paid online surveys, online panelists give information about themselves which is considered deterministic — that is, it is definite, since it came from the person. When a data management platform (DMP) creates online user profiles that are used by advertisers to target ads, that data often comes from many sources and is generally considered to be probabilistic.Read the full article

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