‘My generation is not oriented to tech’: How ad-tech executives’ fathers describe their kids’ jobs

by Yuyu Chen
Ad tech is transforming rapidly and getting more complicated. Ask 10 people in advertising and marketing what programmatic is, and you will probably get 10 different answers. But would the fathers of ad-tech executives have a better knowledge of what it is, as their children are doing programmatic buying every day? We decided to find out prior to Father’s Day on Sunday. Dr.Read the full article