The New York Times CEO on state of digital advertising: ‘Nightmarish joke’

by Brian Morrissey
Count The New York Times CEO Mark Thompson among those unhappy with the state of the digital ad market, beset by fraud, bots, bad ad placements and oodles of ad tech. “The world of digital advertising is a nightmarish joke,” he said during a panel discussion at Cannes. “Mark Zuckerberg’s first post about fake news, Facebook managed to serve an ad for fake news next to it. It’s a joke.Read the full article