The ultimate industry connector, MediaLink wants to get deeper

by Shareen Pathak
A longtime ad sales chief, who has made several pilgrimages to Cannes Lions, is reliant on MediaLink to set much of his itinerary for a week of meetings and parties along La Croisette. He estimates that more than half of the meetings he has taken in Cannes over the years were coordinated by MediaLink, the consulting firm founded by ad industry veteran Michael Kassan in 2003 tha ...Read the full article