How Pernod Ricard is using the internet of things to get closer to its customers

With a supply chain that’s littered with third parties, it’s hard for brands to stay connected with their customers. Wine and spirits company Pernod Ricard is trying to change that by harnessing the internet of things (IoT). Regaining “control of our value chain really is what’s at stake here,” said Antonia McCahon, Pernod Ricard’s global digital acceleration director.Read the full article