How Reebok used influencer reviews to break into the competitive running category

by Yuyu Chen
At $150 a pair, Reebok’s Floatride Run is one of the sneaker brand’s most expensive running shoes. But despite the cost, Floatride in just three months has become Reebok’s highest rated and No. 4 best-selling sneaker on the company’s website out of more than 830 shoe products. Reebok has a network of 1,200 running experts to thank.Read the full article