Moda Operandi is driving Instagram purchases through Amazon Pay

As Moda Operandi’s traffic from social was increasing at a clip of 140 percent year over year, the company turned to Instagram to figure out how it could turn that interest into actual purchases. The retailer, which is a platform for pre-ordering items from designers’ runway collections online, as well as an in-season e-commerce boutique, had been using Curalate’s Like2Buy pl ...Read the full article