Why media buyers are often absent from discussions that set programmatic standards

by Yuyu Chen
On a recent Wednesday morning, around a dozen reporters, agency and ad tech executives gathered at a roundtable hosted by ad tech firm InMobi at the Interactive Advertising Bureau’s Tech Lab in New York City. One of the attendees, Jason Cooper, gm of mobile for Integral Ad Science, brought up a challenge in setting up industry standards around measurement and transparency: the ...Read the full article