How SEO can create budget efficiencies in paid search campaigns

Oftentimes I’m asked, “Why should I invest in paid media when I already rank in position one for many organic search results?” Well, to answer that simply, investing simultaneously in PPC and SEO can and will result in an incremental rise in your brand’s bottom line. And we have the data to prove it.Read the full article

Why attend the Search Marketing Expo (SMX)?

SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http://www.smxeast.com http://www.smxwest.com If you are interested in marketing technology, check out our martech conference series: http://www.martechconf.com For daily digital marketing content, check out our editorial sites: http://www.searchengineland.com http://www.marketingland.com http://www.martechtoday.com