Focus on Strategic Content, Relationships and Technology, Not Social Media

by Ian Cleary
Quite often I give presentations to groups of entrepreneurs who think that social media is all about building up followers and fans. You hire a social media intern to share some updates, you get some fans and followers, and that somehow generates business for you. It doesn’t work that way. People get impressed with lots of followers on Twitter, Facebook, and Instagram, but t ...Read the full article