IAB Tech Lab issues final ads.txt specs to authenticate verified digital ad sellers

by Ginny Marvin
The IAB Tech Lab has released the final specifications of the initial version of ads.txt, a tool designed to keep counterfeit and unauthorized inventory out of the digital advertising supply chain. The industry group first introduced ads.txt in May with broad member support. Alanna Gombert, the IAB Tech Lab’s general manager, said in a blog post Tuesday that adoption of the ...Read the full article

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