How to Track, Measure and Monitor the Success of Your Content Marketing campaigns

by John Waghorn
(This is the transcript from our new video so it may not read as well as a normal blog post would) In order to measure the success of your content marketing, you need to firstly work out what it is trying to track. So set yourself a goal. Is it links to content, social shares, revenue, traffic or transactions, for example? Once you’ve worked this out, it’s then easier to estab ...Read the full article