Behavioral Marketing: A Closer Look at What Gets Consumers Clicking

by Sherice Jacob
In the past, marketing to consumers based on things like how many pages they visited on a site were rudimentary at best. They could tell you, in broad strokes, what a customer might be interested in — but they weren’t very specific. It was a lot like trying to guess what kind of picture a puzzle might make when you only have a couple of the pieces. Behavioral marketing has changed all of that.Read the full article