5 Psychological Principles to Improve Your Conversion Strategy

by Larry Alton
When it comes to conversions, your goal is a behavior. You can’t force or buy behavior (at least, not without violating some basic principles of marketing), but you sure can influence it. In order to be successful in your conversion optimization strategy, you need to be able and willing to get inside the mind of your user and guide them to convert. This isn’t an easy process.Read the full article